Project Cortex is an AI-powered service in Microsoft 365. It uses AI to create a knowledge network that reasons over your organization’s data and automatically organizes it into shared topics like projects and customers. It also delivers relevant knowledge to people “just-in-time” through topic cards and topic pages in the apps they use every day. 

Project Cortex enables business process efficiency by turning your content into an interactive knowledge repository—with innovations in smart content ingestion—to analyze documents and extract metadata to create sophisticated content models; machine teaching, to allow subject matter experts to teach the system how to understand semi-structured content; and knowledge retrieval, to make it easy for people to access the valuable knowledge that’s so often locked away in documents, conversations, meetings, and videos. Building on the content you already have in SharePoint, Cortex connects content across Microsoft 365 and external systems and enables you to manage information and streamline processes with built-in security, compliance, and workflow.

Role : Designer / End-to-end

 
 

Packaging inspired by and juxtaposed with Korean folklore and traditional hand pressed paper.

 
 

Foundation & Ethos

“As second generation Korean Americans, we’re proud of our heritage and upbringing here in the United States. Like many other immigrants who grew up here, we’ve had our ups and downs. We’ve adjusted to societal views, cultural norms, and racial tones. We’ve adjusted to “normal” cafeteria foods and “expected” behavior. We’ve adjusted, but aren’t swayed from our identity. Our journey has shaped us into the people we are today, and we are proud of that.”