EXPERIMENTS AND MUSINGS

This section gathers design work beyond formal projects, where each piece becomes both a question and a response. Through hypothesis testing, playful iteration, and curiosity-led inquiry, Sam traces patterns of thought that continually draw him back to design. Together, they reveal not just experiments, but the quiet pursuit of improvement and discovery that shapes his practice.

GUIDELINE

Each experiment is shaped within a strict three hour window, a boundary that transforms time into both constraint and catalyst. This limitation encourages decisive thinking, a structured process, and principle driven design, while leaving room for curiosity to roam. By working within this frame, Sam treats each piece as a focused test where speed sharpens intuition, structure reveals patterns, and discovery emerges through the very act of limitation.

 

  • Launched in 2018, Eighteen East® is a New York-based brand that utilizes handcraft as a through-line to connect the refined reliability of more tailored, classic clothing with the functional, purpose-driven textiles and detailing of skate and outdoor gear.